TV ads drive 80% rise in branded search
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
marketing
Right to reply: Marketers don’t see Social Media as a source for new email subscribers
Clearly the likes of Facebook and Twitter weren’t a consideration as a channel five years ago. Now we see a process of acceptance and gradual integration with existing marketing techniques. But in its fifth year, the Adestra and Econsultancy Email Marketing Census shows there’s a long way to go…
UK email marketing report: Which sectors get the most click-throughs?
Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data.
Amaze commences five-year study into today’s generation of ‘digital natives’
European integrated marketing and technology company, Amaze, has completed the first phase of its Amaze Generation project, a five-year study into today’s digital natives.
Right to reply: Yahoo/ Bing alliance no threat to Google, just more of the same
The Yahoo! /MSN Search Alliance, which rolled out in the US late last year – and with mixed results, transitions in Europe imminently. In this Right to Reply article, Matthew Whiteway, client services director at Greenlight explains why he is more pessimistic than optimistic about any significant shift in search engine user behaviour.
40% of UK websites ‘get no visitors’
Cyberspace can be a lonely place for 40% of UK businesses – who get absolutely no visitors to their websites, according to the results of a new survey.
Top tips: The joy of text- getting the most from SMS marketing
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
Email marketers continue to overlook best practice
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
70% of people 'don’t trust badly designed sites'
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.
70% of people ‘don’t trust badly designed sites’
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.