That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
Txtlocal have launched a new product that enables users to build and execute websites specifically built for the small screens of mobile phones. The ‘Mobile Web’ product can be used alongside conventional mobile messaging, and for the first time ever Txtlocal are offering it to customers to build themselves at no cost.
Microsoft has finally taken a major step into the burgeoning ad exchange space—a space where rival Google has a head start.
So you’ve done all the hard work with SEO and all the marketing ideas to get your target audience to your web-site, now you want to ensure that their visit converts into the purpose of the site (sale, registration, download etc.). This is where optimising the conversion path your visitor has to take to reach … [Read more…]
As we return the 2011 census forms even the most bizarre responses will help provide greater insight in to customer behaviours says Callcredit Information Group, the consumer insight specialist.
Lastminute.com is launching a new, pan-European marketing campaign to position the brand as the ultimate online leisure, entertainment and travel retailer.
A quarter of all advertising spent is now on the Internet, growing 12.8% in 2010 to reach a new milestone of £4,097m, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.
A new study into augmented reality shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are.
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.