MPG Media Contacts buys WebNarrative
UK media agency MPG Media Contacts has bought web specialist WebNarrative (previously known as TMG) for an undisclosed sum.
marketing
Top 3 online retail mistakes: Web shoppers reveal pet hates
British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov.
UK digital marketing spend to grow 11% by 2015- PwC
The UK’s advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report.
Shoppers 'still impulsive despite economic gloom'
Despite economic pressures, Shoppers are as impulsive as ever, with the number of grocery categories that a shopper buys from impulsively increasing by a third since 2008, according to new research.
Shoppers ‘still impulsive despite economic gloom’
Despite economic pressures, Shoppers are as impulsive as ever, with the number of grocery categories that a shopper buys from impulsively increasing by a third since 2008, according to new research.
Guest comment: Is creativity the key to engagement?
Digital media has dramtically altered the way content is created, and it has opened up new opportunities for individuals to compete with giant corporations for market share. Michael Steckler, Northern Europe Managing Director, Criteo, takes a look at the importance of creativity in the changing digital landscape.
IPC targets women with ‘mass market’ games site
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
IPC targets women with 'mass market' games site
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
Retailers ‘failing to provide good deals online’
Retailers are failing in their online marketing, according to results revealed today in an online YouGov survey commissioned by Keybroker. The survey reveals that 77 per cent of consumers struggle to find good deals when searching on the internet.
Time to buy a brolly? New tool lets advertisers target consumers based on weather
TOMORROW FOCUS Media, Germany’s largest online publisher, is now offering advertisers the ability to target consumer advertising based on real-time weather conditions.