Adobe Scene 7 revamps marketing tools for iPad
Adobe has released the latest update to Adobe Scene7 lets clients deliver rich- media experiences for customers, optimised for any channel or device, including tablets such as the iPad.
marketing
Skype debuts video calling on Android phones
Skype has updated its Android app, Skype for Android 2.0, bringing Skype Video Calling to the currently fastest growing mobile OS.
Top tips: Designing and branding SharePoint sites
Microsoft SharePoint is an extremely popular platform for intranets and it is becoming more frequently used for public facing (digital marketing) sites as well. Ed Lloyd-Williams, Creative Director at cscape, looks at how to get the most out of branded SharePoint platforms.
UK retailers ‘missing trick with personalised cross-selling emails’
The vast majority of the UK’s top retailers are adopting a ‘one size fits all’ approach to their email marketing, reducing the accuracy of communications and as a result, risking lower conversion rates and effectiveness, according to a new study.
Email tops social media for brand interaction- research
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to new research.
New Media Age shuts print edition- goes online only
Centaur Media is shutting down the print edition of New Media Age – the market leading weekly magazine for the UK digital marketing industry.
Top 20 email marketing tips
Companies love to send out emails, they’re cheap, they’re quick and are seen as relatively easy to do. But the fact remains that unless you get the basics right an email campaign can end up being at best time consuming and ineffective at worst damaging to your brand. So here are the Stream:20 top 20 … [Read more…]
McDonald’s first brand to use eBay homepage takeover slot
McDonald’s will be the first brand to utilise eBay’s new Premium Homepage Takeover ad format, giving the fast-food giant 100% advertising share.
Companies ‘struggle with measurement in multichannel world’
The proliferation of data from a growing suite of marketing and business performance tools is making it harder than ever for companies to develop integrated reporting systems, according to research.
Social media use ‘directly benefits more than half of businesses’
More than half of professionals report a direct boost to their business as a result of their social media usage.