WPP buys digital marketing agency Rockfish
Advertising giant has bought US digital marketing agency, Rockfish Interactive Corp.
marketing
Boost for cloud music services as EMI loses copyright case
In a landmark ruling, a US federal judge has backed the music storage-locker business model, ruling that companies may develop services that store their customers’ songs in the cloud.
Primark dampens ‘transactional website’ rumours
Discount fashion giant Primark has denied reports that it is planning to launch a transactional website.
Primark dampens 'transactional website' rumours
Discount fashion giant Primark has denied reports that it is planning to launch a transactional website.
Roundtable report: Engaged Communities Key to Social Commerce
Many vendors are integrating the ability to buy into social media sites like Facebook. However, maintaining engaged communities is the key to successful social commerce, not the hard-sell approach adopted by many of the form’s pioneers, according to the findings of a recent roundtable debate.
Top 20 tips: Choosing an ad server
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…
Top tips: How can B2B marketers improve customer segmentation strategies?
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
Roundtable report: Mobile gaming not to be ignored
Businesses are foolish to ignore the popularity of mobile gaming in a successful digital strategy, according to a panel of experts who gathered at a round table held by hosting specialist UKFast.
British Airways debuts first affiliate program in the US with buy.at
British Airways has launched its first performance marketing program in the US market, appointing global affiliate network buy.at as the sole partner.
Top 8 tips: How to manage a social media crisis
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.