A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.
Brits have become a nation of ‘window browsers and online shoppers’ who are easily distracted online, potentially leading to lost sales, according to new research.
International pizza delivery company, Papa John’s has seen its paid search marketing effectiveness increase by over 300%, in terms of revenue received per pound spent, in just three months of working with Net Media Planet.
In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…
In a case that could change the way brands bid on search keyword advertising, a two-year legal battle between Interflora and M&S has reached another stepping stone, with both sides claiming victory- but Google may be the real winner…
mokono, Germany’s largest blog network recently acquired by online publishing group Populis, has bought adnation, a premium blog network that includes 42 high profile German blogs.
Online has become the place to go to learn about, research and purchase new game titles, according to a new survey of UK gamers conducted by YouGov.
Microsoft is to become the first gaming company to run real-time adverts for a title on its platform, showcasing Gears of War 3 online gamers playing the game online when clips are broadcast.
Most web re-designs result in a dip in search rankings, which could have a knock-on effect on business. Alex Wares, Managing Director, Mediarun offers a 3-step guide to ensuring that a change in website doesn’t result in a loss of traffic…
The sales of goods through smartphones now account for more than a 10th of all purchases on eBay, according to new figures.