UK Christmas shopping sales to rise 14% to £7.75bn
UK shoppers will spend more than £7bn online this Christmas, representing a 14% rise on last year, according to a new study.
marketing
Buy DVDs from a poster? 20th Century Fox teams with HMV for QR code poster campaign
Twentieth Century Fox Home Entertainment has launched a virtual shop in partnership with HMV, using QR codes on posters to sell DVDs to consumers via their smartphones.
BIMA 2011 winners revealed: The top digital ads and agencies of the year
The British Interactive Media Association (BIMA), has announced the winners of the 2011 BIMA Awards, which were revealed at last nights awards ceremony held at super club Fabric.
TradeDoubler transfers search marketing over to Netbooster
TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
BBC Children in Need Facebook app attempts to build the nation’s biggest digital cake
This year, BBC Children in Need is launching its very own Facebook app titled ‘Fancy a Spot of Cake’ to help raise money for the charity.
Mapping projects ‘becoming a vital part of marketing strategy’
Mapping technology has become an increasingly important part of marketing,with nine in ten marketers stating that they are using, or have plans to use, mapping and geospatial technology as part of their marketing strategy.
Guest comment: Does More Commission Equal More Sales? (Part 2)
What levers can affiliate managers pull in order to increase sales? In the second part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the role of tactical commissions, and whether they actually generate more sales within performance marketing.
EU privacy law: Just 1 in 10 think marketers can engage consumers without cookies
With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.
Infographic: How do consumers interact with brands on social media?
Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands.
Harvest Digital builds trading desk on AppNexus
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.