Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.
Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.
Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.
With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.