Twitter has become a powerful marketing tool, but what techniques actually work when it comes to micro-blogging, and what tactics should be avoided? A study based on 43,000 responses to Tweets has uncovered what people like (and loathe) about Twitter posts.
Cable and Wireless plans to end its fixed-line dial-up internet service in Guernsey before the end of the year.
Specialist eCRM agency Underwired has created a new Facebook app for publisher Hodder & Stoughton.
Brand Potential has appointed three senior members of staff as the consultancy looks to expand since its launch in 2010.
UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be “trusted”.
While 73% of consumers now access websites on mobile devices, only 20% of companies have a mobile-optimised site, according to new research.
Global marketing and technology agency, LBi, has been selected to manage the global digital media strategy, search and affiliate marketing account for Etihad Airways, following a global agency review.
The majority of marketers in India are in favour of a code of conduct to tackle to growing issue of email spam, according to new research.
Discount hotels specialist LateRooms.co has appointed full service marketing and technology company, Amaze, to create a Facebook application (app) that socialises its hotel booking process.
As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.