Twitter unlocks 2 years of tweet archive for market research
Twitter has partnered with data firm Datasift to unlock the vast archive of user tweets made since 2010, allowing firms to access them for market research purposes.
marketing
Guest comment: Why is f-commerce failing?
F-commerce became a popular marketing buzzword last year, as brands set up online stores on Facebook to sell physical goods. But have stores grasped f-commerce yet or is there a long way to go before social selling succeeds as a business model? Anton Gething, co-founder and product director at nToklo, takes a closer look.
Groupon teams up with Nokia for mobile location marketing services
Groupon is extending its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with a number of industry partners, including a location-based marketing deal with Nokia.
LinkShare rebrands as Ratuken embarks on global push
Affilate network LinkShare has revealed a new brand logo and strategic approach under the Rakuten group, which will see the company begin to adopt a more aggressive push into global markets.
Top 5 tips: Promoting coupons on Facebook
2011 marked the year that many FMCG brands went social. For some it was small-scale exploratory activity. For others the creation of a Facebook Fan Page or Twitter profile was a social land grab to directly counter the plethora of unofficial pages/profiles that have emerged. However for some of the more forward thinking brands it … [Read more…]
White paper: Addressing incrementality in affiliate marketing
For advertisers, assessing return on investment from revenue generated through affiliate marketing can be a tricky process. Is the affiliate driving new sales, or are they claiming sales that would have happened anyway? This in-depth white paper from Affiliate Window addresses the issue head on, and provides practical ideas that affiliate managers can implement to … [Read more…]
What does an $18m website look like? Four Seasons undergoes major online revamp
Luxury hotel chain FourSeasons has unveiled the latest part of its $18m investment to overhaul its web presense and boost online bookings.
Opera snaps up 2 mobile ad networks: Mobile Theory and 4th Screen Advertising join browser firm
Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.
London tops online hotel searches
London was the most popular location out of the 1.8 million online hotel searches in November 2011, according to new data.
YouTube UK ad campaign promotes video site as ‘home of music online’
Google has launched a UK marketing campaign promoting its YouTube video site as the home of music online.