StrongMail adds Pinterest sharing tool for email marketers
StrongMail has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution.
marketing
Video viral of the week: Celebrities read their own hate Tweets
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
Event report: ConnectEurope outlines changing email strategies
ConnectEurope2012 the leading global digital conference for online marketers, was held last week in central London bringing together some of the industry’s most innovative thinkers, the world’s biggest brands and awe-inspiring speakers. Keynote speakers included Sir Ranulph Fiennes, the World’s Greatest Living Explorer, Innocent co-founder Richard Reed and TED crowd favourite, Marco Tempest.
Which ads work best for automotive websites? Display and search driving visits to brand sites
Over half of visitors to the car brand websites were exposed to online activity such as display and search, with one in 10 subsequently converting, according to new research.
Daily Mail group sells classifieds site Motors.co.uk to US firm
US classifieds giant Manheim has bought Motors.co.uk, from Daily Mail General Trust (DMGT), the firm that publishes the Daily Mail and Mail On Sunday.
Right to reply: The rise of the ‘virtual shopping centre’
The Boston Consulting Group has found that the UK’s internet economy contributed 8.3 per cent to the UK’s overall economy, and carries out far more retail online than any other economy. Adam Stewart, Marketing Director at Rakuten’s Play.com, said the move signals the rise of a new type of online shopping experience.
Natural Food Company raises £75,000 through Crowdcube
Natural food company, Righteous Limited has achieved its funding target of £75,000 in five weeks on the equity-based crowdfunding site, Crowdcube.
UK video advertising trends: Media buyers reveal top metrics for consumer engagement
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research.
Accident Advice Helpline debuts first transactional QR Codes
Injury claims firm Accident Advice Helpline is launching the first UK transactional QR-code promotion, offering a boost to traditional media.