Google woos brands with ‘TV-style’ metrics for branding campaigns
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.
marketing
Google search tool helps Leeds shoppers find stock instore
Commercial property firm Land Securities has launched a new Google search service for visitors to the White Rose shopping centre, Leeds. Debenhams, Topshop, Warehouse and Oasis are the first retailers to sign up to the scheme.
DG and MediaMind partner 24/7 Media to simplify online ad process
Ad management platform DG has struck a partnership with MediaMind and 24/7 Media, WPP’s marketing technology company.
Honda picks LBi for digital marketing drive
Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
Internet marketing regulation – 95% of UK firms ‘yet to comply with EU cookie law on data protection’
UK businesses are rejecting the latest internet marketing regulations according to new research by KPMG. One month before the regulations become law a massive 95% of firms claim they have not yet complied with new EU cookies law – internet marketing regulation that extends the nature of data protection to cover cookies that track certain … [Read more…]
How coffee drinking habits differ around the world
As branches of global coffee house chains become a permanent fixture in even the most far-flung corners of the world, research from Kantar Media’s Global TGI looks at coffee consumption in different countries.
Guest comment: Client and agency relationships- performance-related pay set to rise?
As digital takes a greater role in marketing campaigns, client demands on agencies are growing. Natalie Gross, CEO at Amaze, takes a look at the changing relationships between clients and agencies, and why performance-related pay is likely to become to preferred payment model in the future.
Fords runs reality TV series on Yahoo to promote Green Car
Ford is launching an online reality TV show in partnership with Yahoo in the US.
Controversial Skype ads attack Facebook and Twitter
Internet telephony firm has launched a controversial outdoor ad campaign suggesting some of the world’s biggest social networks are ‘degrading humanity’.
24/7 Real Media re-brands as 24/7 Media
24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc.