Performance marketing and technology company Tradedoubler has launched a campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.
Facebook advertising formats are changing again, and so is the way you buy them. As the social network continues to evolve, the premium Facebook advertising formats can now be bought online through simple self-service tools. Facebook will only unlock greater monetisation of its ad platform if it removes the bottleneck, and this is a good … [Read more…]
Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’.
Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.
Successful marketing across multiple platforms (TV, web, social, mobile) comes from the real measures – What time of day your customers engage? On what day of the week? Where they are in the country? What demographic group are they? What content viewing patterns do they exhibit? Technology provides this information and this what will drive … [Read more…]
Facebook’s short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the social network is facing lawsuits amid accusations of insider trading.
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have teamed up, offering a combination of their ad technologies to their clients.
Click fraud has blighted internet advertising for years- inflating the costs for advertisers with fraudulent clicks. Now the practice has become commonplace in mobile ads too. Shalom Berkovitz, CEO of DMG explores the world of mobile click fraud and how advertisers can fight it.
Affiliate marketing network Rakuten LinkShare, has won 2 new clients in the UK after reporting strong growth figures.
Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.