This week, a report from the European Commission’s Digital Agenda found that British businesses are ‘not keeping up with technology’. Adam Stewart, Marketing Director Rakuten’s Play.com, argues why the internet should be a liberation, rather than a hindrance, for SMEs.
Online shoppers in the UK are most likely to browse and buy on Monday evenings, but also enjoy boozy late night browsing on Fridays and take less than a minute to make a decision on clothes and books purchases according to new research.
Facebook has teamed up with online marketing agency Distilled to launch a new video that provides users tips on how to optimize their Facebook pages.
24/7 Media, WPP’s marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices.
To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below…
Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window.
Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m).
Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to ‘too few users made their wishes known’.
Google has integrated its AdMob mobile platform with AdWords, allowing purchases across both networks from a single dashboard.
In the US, Facebook is the largest single publisher in the terms of US ad impressions,and over a quarter of all online ‘engagement’ on the web comes from content posted on the Facebook newsfeed. This infographic from The Social Marketer provides some key insights into how Facebook is playing an increasingly important role in marketing.