Online market research tool helps campaing planning
Clarite Research has launched a ‘Mass-Qual’ research tool, giving brands access to consumer data across all marketing platforms.
marketing
Sheryl Sandberg joins Facebook board of directors
Sheryl Sandberg, Chief Operating Officer at Facebook has been named as a member of its Board of Directors, making her the first woman director in the eight-year-old social network company.
Absolute Radio gets voice controlled app on smart TVs
TV App Agency has launched an interactive TV app for Absolute Radio, allowing the user to control their TV from their smartphone and also by voice.
Centaur buys Econsultancy for £50m
Centaur Media has bought Econsultancy for £50m, as the publisher looks to focus on digital and events channels.
Right to reply: Retailers missing a trick with checkout confirmation page?
Should retailers look beyond the confirmation page in order to maximise the return on investment from their marketing efforts? Dan Pearce, director at Have You Seen, argues that instead of seeing the checkout screen as the end of a purchase cycle, the initial customer purchase should be viewed as a launch pad for further sale … [Read more…]
Cookie law compliance for mobile marketing
How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.
Top UK search engines- Google extends lead
UK Internet users made 2.3 billion visits to search engines in May 2012, up by 82 million visits compared to April 2012, according to new research.
ASA bans Nike Twitter ad featuring Wayne Rooney
The UK’s Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan.
Searches for ‘England’ up 67% following win against Ukraine
Faith in the England football team is growing following this week’s win against Ukraine, with flight searches to Poland and Ukraine increasing by 51% and a 51% uplift in searches for Sharp TV’s, according to new data.
Cookie law compliance for email marketing
How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage.