As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…
Web TV service YouView is to go on sale by the end of this month in the UK. Jonathan Doran, principal analyst, Ovum Consumer, looks at the key implications for UK ISPs.
Bacardi and Novus Leisure have partnered with mobile marketing agency Sponge to run an in-bar mobile QR code promotion offering 2 for 1 Bacardi Mojitos.
Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, tobuild long-term engagement with consumers by letting players unlock levels and learn about a story.
Affiliate marketing firm firm R.O.EYE has appointed Gavin Male as Managing Director.
Existing web conferencing and collaboration solutions are too restrictive for businesses. Employees want to choose the devices and operating platforms they use to spontaneously connect and share with colleagues. Holger Felgner, General Manager at TeamViewer, argues that next-generation solutions will give more power to users – and pave the way for more versatile use of … [Read more…]
Facebook is testing a new “Want” button in a move that could make the social network much more attractive to ecommerce sites, according to a new report.
Facebook is testing a new “Want” button in a move that could make the social network much more attractive to ecommerce sites, according to a new report.
Lexus, the luxury vehicle division of Japanese car manufacturer Toyota Motor Corporation, has begun the roll out of its brand new European website, imagined, designed and built by full service marketing and technology company Amaze.