GM marketing chief that quit Facebook resigns
General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report.
marketing
Nokia debuts reality game on mobile
Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. The reality game show lets people sing and answer musical questions from all over India. Mobile users are playing for daily prizes, for a chance to be one of the elite shortlisted … [Read more…]
BSkyB profits up 17% to £1.19bn
BSkyB has reported pre-tax profits of £1.19bn – a record 17% increase on the previous year. Revenues were up 3% (to £6.8bn) as the company grew its total subscriber base to 10.6m households during the 12 months to the end of June. This included 57,000 net new households added during Q4.
Top UK search terms – "50 Shades of Grey" and "Jimmy Carr" fastest risers
Jimmy Carr, Father’s Day and 50 Shades of Grey are among fastest moving search terms in the UK in June, according to new data.
Top UK search terms – “50 Shades of Grey” and “Jimmy Carr” fastest risers
Jimmy Carr, Father’s Day and 50 Shades of Grey are among fastest moving search terms in the UK in June, according to new data.
Baidu Q2 profits grow 70% as search ad sales soar
Baidu the Chinese search giant has posted net profits of 2.77bn yuan ($436m) for Q2, up from 1.63bn yuan in the same period last year. Revenues were up 60% and reached 5.46bn yuan ($858.8m).
Google tests social link sharing in search results
Google is testing a new feature that lets users share links in their search results on the social network, as the web giant looks to boost the reach and influence of its Google+ social network.
Twitter tips for brands- Engagement higher on weekends?
How can you get the most out of Twitter? Social media tool Buddy Media has issued a new report on how businesses can use Twitter to heighten engagement and produce favourable results.
Guest comment: If More Were Less – How Incremental are Sales in the Performance Channel?
Questions of incrementality are becoming more pertinent to advertisers and the performance marketing industry is getting better at responding to them. With margins becoming tighter and questions continuing to be asked, it is important that the channel is able to demonstrate that sales being driven are incremental. Matt Swan, Client Strategist at Affiliate Window writes…
Top tips: Capitalising on the mobile marketing opportunity
Mobile is currently a nightmare for marketers looking to catch up. According to recent statistics, less than half of marketers have adopted any kind of mobile strategy. Justin P. Williams, Senior Marketing Strategist Marketing Services, StrongMail, loos at what’s stopping marketers from getting on board.