Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.
Salesforce.com is preparing to roll out a competing product to popular file-sharing and online storage service Dropbox.
Women’s sportswear brand Sweaty Betty has partnered with multichannel digital marketing firm DC Storm to boost its online presence, by providing the data and knowledge to understand its customers’ purchase journey.
The Huffington Post UK has launched a brand new content-led marketing campaign showcasing the content on the site and its blogs.
Coca-Cola has marked its 50 millionth Facebook “Like” with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’.
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both regulations and common sense.
Chinese internet marketing giant Baidu is stepping up its product portfolio with major launches in cloud computing and a suite of mobile internet browser tools. Baidu is now looking to markets beyond China and revenues beyond search, directly competing with European and North American mobile, search and hosting firms.
As the recent IAB statistics on mobile optimisation highlight (Nearly 40% of top 100 brands have a mobile optimised website, 20th August 2012), the critical question that online brands should be asking clearly no longer is ‘Why should I invest in mobile?’ but ‘How should I invest?’ Tim Burge, Pre Sales Director at Maxymiser, looks … [Read more…]
This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.
Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers’ user IDs to larger advertisers.