Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.
Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach.
BT is to give away YouView digital boxes to people that sign up to its Infinity fibre broadband or TV Essential service, provided they pay a £50 activation charge plus delivery costs.
Last week, Salesforce.com unveiled its ‘marketing cloud’ Dreamforce. Analysts and other industry watchers have suspected the move following its purchase of social marketing businesses like Radian6 and Buddy Media over the past couple of years. Jesse Noyes, Managing Editor at Eloqua, looks at what this means for the cloud business and marketing spaces.
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
In a world where aisles can quite literally be re-configured for every single shopper, when nearly random online reviews and ratings can dominate product marketing materials, and where offers can be constantly re-shuffled, how is it possible to find the right mix of levers to move a product most efficiently for any given customer? The … [Read more…]
NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign.
Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart.