Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing.
It seems times have changed and not for the better for the Chief Marketing Officer. Professor Dominique Turpin at IMD, a leading business school in Switzerland, looks at the changing role of marketing in large organisations, and offers 5 reasons why the CMO role is losing influence, and 3 ways to improve the structure of … [Read more…]
AdInsight is set to launch a new ‘pay-per-call’ affiliate network for called ‘Performance’, which will provide phone call analytics for advertisers, networks and publishers.
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research.
UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.
Mobile marketing technology firm mBlox has added Smart Groups to mBlox Engage.
Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.
Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here’s why…
Skype is launching free wi-fi across Britain in shops, restaurants and cafes with a view to driving consumers to buy in bricks and mortar stores. argues that the service is a call to action for retailersto use the digital channel to drive sales both online and in-store.