The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).
To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]
Traditional web analytics makes several assumptions about the user’s intent. Gary Angel, President of Semphonic, looks at new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
The 2012 Presidential election is being fiercely contested by Republican Mitt Romney and Democrat Barack Obama . Both candidates are using the Internet to help their campaigns woo voters, volunteers and campaign contributions. But who has the better Website? The WebAward judges take a closer look…
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.
Paypal is planning to lay off some 300 and 400 employees within the next few weeks, as the onlne payments giant looks to streamline operations.
Marketing and technology agency LBi has collaborated with energy company E.ON to launch the Best Deal For You service, an online tool that helps customers to choose their energy plans.
Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. This case study looks at how the publisher achieved a 5.1% rise in conversions.
Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research.
TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research.