Spurse launches social reward platform
Spurse, a new platform letting users to share cashback rewards on social media, has gone live.
marketing
Top tips: Unlocking creativity in data-driven marketing
Has data-driven personalisation has lost its way? Some organisations are being lazy in their approach by relying on data alone. Jil Maassen, Lead Strategy Consultant at Optimizely, looks at how businesses can re-introduce old fashioned creativity in their approach, and why customer insight isn’t just driven by technology and data, but real experiences.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Marketers say search optimisation was the #1 use for a CMS in 2019
Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.
PRO14 Rugby launches fan experience platform
PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’
Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.
Optimising ad load: Completion rates up as number of ads falls
Ad completion rates across Europe are above 90%, while the average number of ads has gone down significantly over the last three years, according to new research.
A third of customers ‘want more than just points for their loyalty’
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.