marketing Archives

Brands experiencing ‘unintended consequences of GDPR and Brexit’

August 16, 2019

Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.

4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers

August 14, 2019

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

August 13, 2019

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Over half of UK staff ‘do not have essential digital skills’

August 12, 2019

Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.

Instagram bans ad partner for ‘secretly tracking user data and locations’ – report

August 12, 2019

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users’ locations which would normally have been deleted within 24 hours, according to a news report.

Twinings picks e.fundamentals to boost ecommerce analytics

August 9, 2019

Tea brand Twinnings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

August 9, 2019

Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

marketing

Brands experiencing ‘unintended consequences of GDPR and Brexit’

4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

Over half of UK staff ‘do not have essential digital skills’

Twinings picks e.fundamentals to boost ecommerce analytics

Brits ‘spend 32 hours on phones during a weeks holiday’

Content agency nets big win for local pub

AOP teams up with Fenestra for programmatic transparency drive