marketing
Marketers waste 21 cents per media dollar due to poor data quality
While marketers spend a staggering 32% of their time managing data quality, these efforts aren’t enough to prevent significant waste, resulting in inaccurate targeting and lost customers, according to new research.
GlobalWebIndex plans further growth with new Chief Commercial Officer from Groupon
Market research firm GlobalWebIndex has appointed Groupon veteran, James Scott to the newly created position of Chief Commercial Officer, where he will be in charge of the growth and scalability of the business.
Become the star of your own ad: Chinese Deepfake app ZAO goes viral
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.
Marketing energy drinks: Healthier products key to growth
The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.