Most IT teams ‘believe that marketing doesn’t appreciate their work’
Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.
marketing
ALL CAPS: Facebook rebrands logo for WhatsApp and Instagram (to avoid confusion)
Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.
Nielsen launches influencer campaign measurement tool
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.
Unilever vows no more ads on Pornhub after Dollar Shave Club controversy
Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men’s grooming range Dollar Shave Club ran a campaign on the website Pornhub.
Many happy returns: Christmas customers more loyal than other times of year
Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.
Just 1 in 4 digital campaigns measured for brand impact
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.
Baby Boomers defy stereotypes: Third are early adopters of new technology
Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.
Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
Mailgun buys Mailjet to expand email marketing tech worldwide
Email marketing platform Mailjet has been acquired by the Thoma Bravo backed Mailgun, a leading US based email delivery platform.