Help for Heroes kick off influencer strategy with top British rugby players
British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.
marketing
4 last-minute affiliate marketing tips for Black Friday
Black Friday is almost here, but that doesn’t mean it’s too late to fine tune your affiliate campaign to maximise sales on the big day. Virginia Rizzi is a Performance Marketing Manager at digital marketing agency Glass Digital, and has overseen countless seasonal affiliate campaigns for a whole host of major national clients. Here, she … [Read more…]
Costcutter uses local audio messaging to drive in-store visits with TabMo
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
PrettyLittleThing appoints Journey Further to drive digital performance
Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
eSports hits cinemas worldwide with CineLeague initiative
Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era
Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]
More than half of British small and medium businesses have changed CRM supplier
More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.
Digital posts disappearing as firms embrace agile work structures
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
DoubleVerify buys data platform for publishers Ad-Juster
Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.