Black Friday sees 6% year-over-year improvement of in-store shopper traffic
Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.
marketing
Exposing ad fraud and unveiling the internet: why an IP proxy network is crucial for brands
An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.
Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
BT teams with Amazon for Alexa voice search
BT has announced it has added Alexa voice search to its TV service and offering new and existing customers 6 months free Prime video as part of the Amazon partnership.
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
“Alexa what’s the weather like”? Brits missing out on voice features
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]
L’Oreal hires Salesforce in global digital push
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Guest comment: Rethinking The Brand-Agency Relationship
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.
Guest comment: How a set-and-forget mentality can hurt personalisation success
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.