local Archives

Corporate social responsibility ‘influences buying decisions more than price’

January 9, 2019

People prioritize environmental and human-focused causes over price, according to a new survey from Clutch.

Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations

December 21, 2018

Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’

December 20, 2018

Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.

Gumtree and British Heart Foundation promote ‘pre-loved’ furniture and homeware

December 13, 2018

The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have this month partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores.

Top tips: How brands are preparing for the “access on demand” economy

December 6, 2018

More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

Design trends: Shutterstock reveals most popular colours worldwide

November 29, 2018

Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.

Using digital platforms to improve in-store experience is key to Black Friday success for “bricks and mortar” retailers

November 23, 2018

With Black Friday just around the corner, Adrian Whitehouse, Alliances Director EMEA & APAC at Elastic Path, looks at how using digital platforms to connect online and in-store experiences is key to Black Friday success for “brick and mortar” retailers.

Black Friday moves beyond discounted tech products

November 15, 2018

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.

Monsoon generates £1.4m extra revenue online with ‘ship from store’ initiative

November 13, 2018

Monsoon has generated an additional £1.4 million in revenue in the first month of its Fashion Finder service, a ship from store omnichannel initiative that gives ecommerce customers access to stock across the retailer’s store estate when items sell out online.