Top US media tech rivals merge to form MediaOcean
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, claiming to create ‘the largest independent advertising technology company in the world’.
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Case Study: Papa John’s paid search campaign generates 300% revenue boost
International pizza delivery company, Papa John’s has seen its paid search marketing effectiveness increase by over 300%, in terms of revenue received per pound spent, in just three months of working with Net Media Planet.
Sky tests online local news service in North East UK
Sky is to test an online news and sports service next year, dedicated to local content from Tyne and Wear, as the broadcaster looks to capitalise on the demand for local online content and the lucrative online classifieds market.
Google helps UK small firms go digital with regional workshops
Google has launched a regional campaign to provide free workshops and one-to-one digital consultations to businesses in Liverpool, as the search giant looks to tap into the local market.
Groupon offers vouchers for UK ecommerce sites
Groupon has expanded its UK opererations with a new voucher scheme for ecommerce sites.
Google promotes ‘offers’ on home page for first time
Google has promoted a daily deals offer on its US home page for the first time, as the Internet giant gets serious about shopping.
Blackberry tests cloud-based social music service
BlackBerry maker Research In Motion has launched a beta test of its cloud-based social music service BBM Music, backed by the four major music labels.
Facebook ditches 'Deals' scheme after four months
Facebook has ended its Deals program just four months after launch, but is keeping its ‘check-in’ deals scheme, the company has announced.
Facebook ditches ‘Deals’ scheme after four months
Facebook has ended its Deals program just four months after launch, but is keeping its ‘check-in’ deals scheme, the company has announced.
Top tips: How can B2B marketers improve customer segmentation strategies?
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness