local Archives

Global Halloween trends: Pop culture (and local culture) drives purchases

September 16, 2019

Global Halloween trends: Pop culture (and local culture) drives purchases

Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.

Uber rival Kapten offers free ride when reunited with driver

September 13, 2019

Marie Claire shuts UK print magazine to focus on digital

Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.

Top tips: Turn Gen Z’s frustrations with Amazon to your advantage

August 21, 2019

A recent survey revealed that the e-commerce giant is struggling to generate loyalty among the newest generation of shoppers. Conor McGrath, Head of UK Clients at parcelLab, looks at what’s putting them off Amazon and how other retailers can gain from it.

Casual dining trends: Birmingham tops UK for Wowcher deals

August 8, 2019

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

Content agency nets big win for local pub

August 8, 2019

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

Vodafone teams with Mencap for connected living project

July 24, 2019

Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.