UK GPs spend more time on search engines than pharma sites
UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey.
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Pubmatic takes real-time bidding platform to Japan
Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.
Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Ecommerce trends for 2014: End of year sales signal two-track retail market
The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
M&S, Tesco and Morrisons hit by Christmas sales slump
Three of the biggest names on the UK high street have all posted disappointing sales over the Christmas period, as digital shopping continues to rise.
Most CMOs ‘struggling to understand omnichannel customer’- IBM
A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience.
Saving the UK’s high streets: ‘Retail is just part of the solution’
Following Mary Portas recent bid to turn around the fortunes of the UK’s high streets, former Focus and Iceland boss Bill Grimsey is leading an ‘alternative’ review that embraces not just retail, but the role of health centres, education, housing and leisure in luring shoppers away from their tablets and back on Britain’s streets.
Top SEO tips: Keyword research in five easy steps
Keyword research is a fundamental part of online marketing of all kinds- if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. Helene Hall, director of search at Gravytrain provides a 5 step guide to keyword research.
Code Club World nurtures next generation of developers (backed by Google and Mozilla)
Kids programming organisation Code Club UK, is marking its first birthday by expanding its UK-based initiative to the entire world, backed by the likes of Google and Mozilla.
Latin America online shopping trends: Clothing and electronics top categories for web shoppers
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.