There’s no mistaking that the United Kingdom has been undergone somewhat of a transformation; new groups of consumers continue to emerge, and old ones change and evolve with time. Understanding the nuances and habits of consumers has never been more important for marketers to be able to create the right campaigns to engage their key … [Read more…]
This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.
Broadband is the second service set up by individuals in a new home – only electricity is deemed more important. So why are many property developers and landlords still failing to ensure the quality and reliability of both broadband and mobile services in new buildings? Mitesh Patel, Managing Director, Fifosys looks at why communications is … [Read more…]
Guest workers make up a significant part of Singapore’s total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why … [Read more…]
milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time.
Tesco is planning to launch its first own-brand smartphone by the end of the year, running Google’s Android software with a specification will be ‘comparable to the Samsung Galaxy S5’, according to a news report.
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report.
With Record Store Day last week (Saturday 19th April), research by ICM reveals that music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.