The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research.
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.
Finding a compelling reason for customers to engage with your business via smartphones offers a huge (and low cost) way of getting swathes of valuable insights. Mark Penson, CMO of Survey Anyplace, looks at four ways to use customers’ mobile devices to improve your bottom line.
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets.
Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.
Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience.
Uber has been banned in Germany as the social-powered cab service continues to spark controversy.
Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.
Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.