The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.
It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.
In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.
UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country.
Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them.
Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village’s Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of … [Read more…]
AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code.
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
Apple and Intel are among some of the world’s biggest brands that have been dropped from China’s approved purchasing lists.