Video viral of the week: Vanilla Ice sells Ice Cream to Finland
Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.
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Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.
John Lewis Christmas ad premieres on YouTube
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
Facebook ‘2G Tuesdays’ show mobile speeds in India to staff
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds.
Right to reply: The wider impact of the YouTube subscription service
In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.
Half of US web users now watching Netflix
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service.
New app tracks down stolen vehicles on Facebook
My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels.
JUST EAT boosts multichannel marketing
Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.
Facebook satellite to beam internet to Africa from 2016
Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial Internet.org scheme.
Top tips: ‘Big retail’ must transform the economics of content production
Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.