Third of shoppers stopped buying from brand due to trust issues
Over a third of UK shoppers (36%) have ‘stopped buying a brand or using a company’ because they were uncomfortable with something they did or stood for, according to new research.
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GlobalWebIndex teams with Publicis for global audience planning and activation
Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
Bing teams up with Booxscale to offer one click pizzas and plumbers
British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.
UK Government woos international investment with AI-driven campaign
LoopMe are working with the UK Governments Department for International Trade to help promote their largest ever international trade and investment campaign.
Guest comment: The modern customer journey
The ‘Amazon effect’ has got us all, but unless retailers really learn how to close the loop on the customer journey they will get left behind. Craig Summers, Managing Director of Manhattan Associates looks at the importance of creating a seamless, engaging customer experience from web store to shop and back again.
Consumers share favourite travel brands, but worry about trusting them
Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.
WhatsApp debuts business channel: KLM first brand to sign up
WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up.
End of an era: Yellow Pages to stop printing next year
Iconic classifieds business directory Yellow Pages will stop printing from January 2019 after more than five decades to go online-only, its owner Yell has announced.
Top marketing tips: Why soft-skills are crucial for every analyst
Analytics is more crucial than ever in today’s digital marketing world- but it’s about more than cold, hard data. Sandeep Saini, VP of Analytics Grazitti Interactive, a digital agency, and Chiara Pensato, Senior Director, EMEA Marketing, Alteryx share why connecting with the rest of the business is a crucial skill for analysts.
Don’t duplicate! Don’t duplicate! Avoid copied content to stay SEO safe
Magnus Linklater, founder of Bristol based SEO and content marketing agency, Bespoke Digital, discusses how to identify duplicate content issues, using tools like SiteLiner and Copyscape, and explains why it’s crucial that every web page is unique.