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Paradise lost and found: how AI and analytics found the UK’s best place
We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]
Corporate values matter: Consumers are willing to spend more with brands that give back
Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.
Data scandal: Trust in Facebook drops by half
Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.