Gumtree launches new campaign for finding ‘a car right up your street’
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
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Nearly 75% of Brits ‘don’t feel ready for Coronavirus’
A majority of Brits are feeling anxiety over families, health and travel, as the Coronavirus, and measures to combat it, spreads, according to new research.
WeChat ‘censored coronavirus-related messages’ since January 1st
WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.
Merkle expands data and analytics business in Scotland with new Aberdeen office
Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Universal gigabit broadband ‘could boost UK economy by £217 per person’
The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.
Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!
What can other fashion retailers learn and adopt from Amazon’s runaway success? Katharine Biggs at parcelLab offers five tips to emulate the online retail giant’s success.
Mobile World Congress cancelled over coronavirus fears
The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.
‘Cancel culture’: Third of Brits reject brands due to behaviour
The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
Apple ITP and the impact on digital marketing technology
Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]