Mobiles account for half of internet time for 16-24s
Mobile use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data.
Latin America
WhatApp most popular in Latin America
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.
Forget stereotypes: Older consumers ‘more likely to have tech at the dinner table than youngsters’
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research.
Facebook brings free ‘basic’ internet to Africa with Airtel deal
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.
Millenials ‘most trusting’ when it comes to advertising
Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research.
Only 18% of European businesses have digital testing strategy in place – report
Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study.
Latin America has fastest-growing ad market in world
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
Facebook Lite app comes to Asia
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce.
Facebook opens Internet.org to more websites following backlash
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme.
Global video viewing habits: Age and device determines preferences
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe.