Twitter debuts event targeting for brands
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.
Japan
Infographic: Can Apple Music beat Spotify?
With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan.
Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.
Blockbuster: Minecraft ‘most uploaded game on YouTube of all time’
Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube.
Google bolsters ad units as mobile search pips desktop
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
Mobile campaign rewards shoppers who can find ‘virtual stores’
Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.
Sony smart glasses up for pre-order
Sony is to start selling a test edition of its augmented reality eyewear, just weeks after Google announced it was postponing a similar project.
Twitter promoted tweets to appear on other websites
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.
Samsung sells first Tizen phones
Samsung first non-Android smartphones have gone on sale in India, using the electronics giant’s own operating system ‘Tizen’.
Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign
Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year’s Day. See why its our video viral of the week below…