Zynga expands real charity donations in virtual worlds
Online game company Zynga is teaming with Toys for Tots to let game players donate to the charity via games such as ‘FarmVille’.
Japan
Global online ad revenue to reach $143bn by 2017: US, China and UK lead the way
Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, followed by the UK and China, according to a new report.
Young shoppers ‘most likely to complain publicly on social media when customer service fails’
UK shoppers seek customer service support by email (49%) or phone (43%), and younger shoppers are highly likely to turn to social channels when these touch points fail, with 46% of under 25s and 33% of 25-33 year olds using social to air their grievances more publically, according to new research.
Zynga to axe 5% of workforce
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles.
Google ‘yet to submit maps app to Apple’ for iPhone 5 users
Apple’s heavily-criticised new mapping system looks set to remain the only location app on the iPhone 5 for a while longer, as Google revealed it has not yet submitted its mapping service for inclusion on the App Store.
Subscriptions ‘to drive 15% global growth in digital music’
The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum.
Amazon offers ‘1 cent’ cloud storage with Glacier
Amazon Web Services has announced Glacier, a low-cost storage service designed for data archiving and backup.
Apple brings iTunes to more Asian countries… but still no China
Apple is launching iTunes online store to Hong Kong, Taiwan and 10 other Asian countries, but the online video and music store is still yet to maake an appearance in China.
Top countries by display ad impressions- US, China and Japan top list
The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google.
Top tips- Building a multi-billion pound business online
Rakuten, the world’s third largest online marketplace (and owner of Play.com in the UK) has recently revealed revenues that top one trillion yen – over seven billion pounds. In this article, the Japan-based firm reveals its secrets to standing out and driving repeat purchases in retailing.