24% of consumers have been duped by online counterfeiters
Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research.
Italy
Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)
One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.
The worst data disasters of 2015
From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015.
UK stores ‘will get two-thirds of Black Friday sales spending in Europe’
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research.
Half of US web users now watching Netflix
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service.
New Zealand beats England in Rugby World Cup (social media) final
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.
Bigger than Black Friday? Amazon creates Prime Day
Amazon is to run a huge day of sales on July 15 to celebrate its 20th birthday to rival the likes of Black Friday in the US and Singles Day in China.
Can social media predict the Eurovision winner?
If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research.
Mobile to make up for half of digital sales by 2019
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research.
Google planning cheap overseas calls with Hutchison tie up
Google is reportedly in talks with Three UK owner Hutchison Whampoa to let subscribers use its upcoming mobile phone service without charge while abroad.