EU stops mobile networks from blocking ads
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.
Italy
Marketing bosses “lack of insight into margin and profit performance”
The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.
Puntr app aims to simplify fantasy football for mobile generation
As the English football leagues kick off for another season, a new app aims to offer a simpler, mobile friendly alternative to fantasy football leagues.
The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.
Top marketing tips: Brexit, brands, and the fear of the future
The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.
Can big data predict Euro 2016 winner?
Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis.
Video viral of the week: Burger King ‘pensioner team’ builds new stores in Italy
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign…
Magnum taps Shazam for “Release the Beast” global campaign
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
The loyalty lull: Customer put off by impersonal loyalty schemes
Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.
Three’s ad block ‘will hurt consumers and publishers across Europe’- IAB
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations.