Italy
Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…
Free real-time TV Ad Alert service tells you when competitors go on air
Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.
Rise of “Shopcationers”: Fly-in shoppers to boost British retail this weekend
London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s “Immaculate Conception” public holiday, according to new data released today by lastminute.com group.