Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research.
Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research.
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.
The UK has confirmed that the country will not be part of the European Union’s Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.
Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.