The rise of online learning: Apple’s iTunes U hits 1 billion downloads
Apple has announced that its iTunes U online learning courses have reached the 1 billion download milestone 6 years after launch.
iPad
Shazam hits 300 million users, revamps Apple and Android tablet apps
Media discovery service Shazam has reached 300 million users, as the firm announces new apps for the iPad and Android tablet devices.
Is Apple working on an iWatch?
Apple is working on an ‘ iWatch’ follow-up to its phone and tablet range, but rival Samsung is also looking at wrist-based connectivity, according to the latest round of press rumours.
Band Aid brings Muppets to life with augmented reality plasters
To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.
Viral of the week: McDonald’s app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
Viral of the week: McDonald's app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
New iPhone app helps keep British Forces in touch
A new app helping British servicemen and women keep in touch with their friends and family has gone live.
Google revamps AdWords- targets by situation, not device
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.
Top tips: Google AdWords changes- what it means for advertisers
Google’s new ‘Enhanced Campaigns’ tool marks one of the biggest ever changes to its hugely popular AdWords search ad system. With consumers now targeted by situation rather than device, Alistair Dent, head of PPC at Periscopix, has analysed the changes, and what they mean to people searching and to advertisers…
Twitter's 6-second video app ‘Vine’ sparks controversy
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.