Instagram monetises TikTok-style Reels with ads
Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.
Instagram Live Video four years on: How has Instagram changed since its introduction?
This month marks 4 years since Instagram Live was launched, letting users broadcast video to their followers in real-time. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, looks at how the platform has has evolved since its creation and how influencer marketing will adapt to big upcoming changes.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
Instagram Shop goes live in US: Pinterest meets Amazon?
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
Meme wars: Facebook buys GIPHY to boost visual chat tools for Instagram
Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.