Half of Americans seem to believe in ads while the rest think they are dishonest. Moreover, recent studies show that Americans tend to distrust certain types of ads more. This infographic from Finances Online looks at how companies trick their clients with the use of deceitful advertising.
Participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion, according to new research from Nielsen.
Major blacklists can dramatically impact email performance, preventing senders’ messages from reaching subscribers. This infographic from Return Path highlights the relationship between blacklists and Gmail inbox placement, which is historically difficult for marketers to navigate. According to Return Path’s research, Gmail’s blacklisting companies cause inboxes to decline up to 58% of emails.
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to the right people at the right time.
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly.
What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the … [Read more…]
In the US, 33 food categories are dominated by just four big brands. This infographic, from Finances Online, looks at the major players and why consumer choice isn’t as varied as you might think…
Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks.
As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits.