India Archives

“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions

June 21, 2019

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

June 21, 2019

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

Instagram beats Facebook as UK Gen Z’s favourite social media platform

March 19, 2019

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

Facebook removes over 100 ‘hate’ accounts in the UK

March 11, 2019

Facebook has discovered and taken down dozens of fake accounts used to spread hate in UK.

Spotify finally comes to India after legal battle

February 27, 2019

Spotify has launched in India after a years delay over legal issues.

New technologies and biometrics drive conversations on payments

February 25, 2019

People now expect their ability to pay to match that same “always on” mindset, according to social media conversations identified in the 2019 edition of the Mastercard Digital Payments Study.

WhatsApp fights fake news with message forwarding restrictions

January 22, 2019

WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.

World transport trends: Self-driving trucks to drive future freight

November 5, 2018

Technology and automation will define the future of road transport but significant obstacles stand in the way, such as trade wars and Brexit, according to new research.

Taboola partners smartphone maker vivo to bring mobile news content to Asia

October 24, 2018

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.