Viral of the week: Uniqlo hijacks Pinterest channels with 'animated' images
Japanese clothing brand Uniqlo has run a Pinterest campaign aimed at catching user’s interest on popular channels of the social media pinboard.
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Google Glasses go on sale for $1,500 to developers
Google has begun selling a prototype of its augmented reality glasses, testing under the name of ‘Project Glass’, to developers for $1,500.
Google 'brain simulator' uses 16,000 computers to identify a cat
As part of Google’s ongoing project to make technology more ‘human’, the web giant has created an artificial intelligence system capable of teaching itself the ‘concept of cats’ with no human help.
Google ‘brain simulator’ uses 16,000 computers to identify a cat
As part of Google’s ongoing project to make technology more ‘human’, the web giant has created an artificial intelligence system capable of teaching itself the ‘concept of cats’ with no human help.
Travel brands miss out on video and image search- TripAdvisor, Expedia and Monarch lead the way
Many UK online travel sites are failing to make the most of videos and images to maximise their visibility in online searches on Google.
Twitter gets serious about branding as new bird logo takes flight
Twitter has introduced a strict set of instructions to go with its new stripped-down ‘Twitterbird’ logo.
Top tips: First impressions- the importance of the welcome email
‘Welcome emails’ are often the first in a line of dialogue between a brand and its customers and, if poorly constructed or mistargeted, can be particularly damaging. Helen Taylor, data analyst at Experian CheetahMail, looks at how a successfully executed welcome email campaign can nourish customer dialogue, increase engagement and boost revenue.
IKEA tests Pinterest to promote new collection in UK
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.
Advertising campaign promotes Christian Aid Week
International development charity, Christian Aid is launching a marketing campaign to encourage donations and support in the run up to Christian Aid Week (13-19 May), the main fundraising event in its annual calendar.
Apple to ditch Google Maps for 3D maps
Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report.